Pengaruh Desain Produk, Promosi, Dan Harga Terhadap Keputusan Pembelian Purbasari Lipstick Color Matte Di Toko Sehat Cosmetic Kota Mojokerto

Currently, many women who like to try new cosmetics including type lipstick. Based on types, colors, designs and brands of lipstick offered in various cosmetic outlets became one the considerations for people choose right as needed. This study aims (1) find out how big influence product design purchasing decision Purbasari color matte at Toko Sehat Cosmetic Mojokerto (2) know promotion (3) Big price purbasari Mojokerto. results data analysis that has been done indicate design, promotion, have a positive significant effect buying . The variable gives more dominant is equal 0,345.
 
 Keywords: Product Design, Promotion, Price, Purchase Decision